I started using this software after I realized I was leaving money on the table by NOT taking advantage of advertising. I was doing 6 figures per month but only spending about $1500 on ads total! The real issue is my logic was off on this part of my business. After this got straightened out and I took another viewpoint I was looking to learn PPC and take advantage of it. Aaron helped me with his software, learn it and set it up. Within about 8 weeks I doubled my net profit...
would not have happened had I not been leveraging paid ads. The fact is if you have a plan and know what you are doing then paid ads become an ever increasing asset over time. Paid ads is definitely a driver in both my brands.